G4 (also known as G4 TV) was an American digital cable and satellite television channel that was owned by G4 Media, a joint venture between the NBCUniversal Cable division of NBCUniversal & Dish Network. The channel was geared primarily toward young male adult viewers and originally focused on the world of video games, before transitioning to a more general entertainment format. G4 was headquartered in Los Angeles. In late 2012, G4’s studio programming ceased in preparation for its re-launch as the Esquire Network on September 23, 2013, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. However, on September 9, 2013, news broke that NBCUniversal would replace Style with Esquire Network, leaving G4 “as is for the foreseeable future, though it’s highly unlikely the company will invest in more original programming”. In August 2013, it was reported that approximately 61,217,000 American households (53.61% of households with television) were receiving G4. According to a statement sent by NBCUniversal Cable to the remaining providers carrying the network, G4 would end all operations on November 30, 2014. Programming ceased at 11:59 PM ET on December 31, 2014.